The challenge
Like many organisations, the Bank has encountered significant change and opportunities as the company evolves offerings for the digital age.
Driven by a vision of becoming Australia’s largest, most successful, and respected mutual bank serving the education sector and other essential services professions, two new brands (UniBank and Firefighters Mutual Bank) were added in recent years increasing their membership base.
Bringing together the three individual mutual banks under the Teachers Mutual Bank Umbrella required the organisation to deliver a consistent and seamless user experience to its growing member base.
Simultaneously, consumer service expectations have evolved to a point where financial service providers must be able to empower clients whenever they want across devices, platforms, and locations.
The Bank turned to Transformd to overcome some of these business challenges, while growing market share and improving operational efficiencies.
Together the organisations embarked upon a tailored project designed to streamline and unify applications for the Bank’s products and services, and provide a secure and highly personalised online platform for members to easily and safely submit sensitive information.
Engagement experiences included;
- O Week membership drive
- Credit Card applications
- Personal loans
- Member acquisition
- Home loan applications
- General web enquiries
